10decodersUnified marketing attribution across every channel.
A multi-brand organization running high-volume, multi-channel user acquisition needed one source of truth for marketing ROI. 10decoders extended their CRM with a centralized attribution and orchestration layer — connecting every channel from campaign launch to conversion, without replacing the core platform.
Many channels, no single source of truth.
The organization had invested in an established CRM platform to manage leads and campaigns. But the out-of-the-box capabilities fell short on unified marketing attribution, dynamic personalization, and complete visibility across acquisition channels.
Lead data flowed into the CRM from many sources — affiliates, direct website checkouts, and campaign-specific enrollment links — without standardization, producing inconsistent records and an incomplete picture of the user acquisition journey. 10decoders partnered with them to enhance and extend the existing CRM ecosystem with centralized lead orchestration, flexible campaign personalization, and end-to-end attribution — all without disrupting or replacing the core platform.
Fragmented data in, unified attribution out.
The challenge
- No unified attribution across affiliates, checkouts, and campaign links
- Lead data entered the CRM unstandardized, creating inconsistent records
- Incomplete visibility into the user acquisition journey
- No way to dynamically tailor offers, pricing, or access by segment
Our approach
- Add a centralized orchestration layer to standardize lead capture
- Build an end-to-end attribution model integrated with the CRM
- Enable real-time tracking of lead flow, drop-offs, and performance
- Use feature flags to personalize offers, pricing, and access flows
One pipeline from click to conversion.
Every channel feeds a unified warehouse, where a medallion architecture turns raw signals into ROI-ready insight — matched to leads via UTM, GCLID, timestamps, and CRM stage progression.
Ingest channels
Standardize
Attribute
Model ROI
Dashboards
Raw signals
Unprocessed clicks, UTMs, ad spend, and CRM logs ingested from every source via API and batch ETL.
Standardized stages
Records are normalized — brand stages mapped to Inquiry, Passed, or Order, and spend converted to a daily format.
ROI-ready marts
Curated ROAS and velocity datasets power executive dashboards, KPI summaries, and AI/ML models.
Attribution, visibility, and control.
Cross-channel integration
Connects analytics, ad platforms, CRM, forms, and spend sources into a single unified warehouse.
Accurate attribution & ROI
Matches leads to campaigns via UTM, GCLID, timestamps, and CRM stage progression from inquiry to order.
End-to-end funnel visibility
Measures conversion rates, CAC, ROAS, and pass rates by channel, brand, geography, and stage.
Offline conversion sync
Pushes key sales events back to ad platforms to improve audience targeting and bidding.
Executive-ready dashboards
Brand- and channel-level insight in real time, reducing manual work and speeding decisions.
Personalized journeys
Feature flags tailor offers, pricing, and access flows by campaign type, partner source, or segment.
One platform, role-based insight.
Each team gets the metrics and cadence that matter to them — from executive ROI to operational data integrity.
Growth & ROI
- ROAS proxy & brand revenue
- Total portfolio CAC
- Strategic investment bets
Funnel optimization
- Lead pass rate (quality)
- Funnel-stage velocity
- Cost per passed lead
Tactical execution
- Daily CTR & CPC signals
- Offline conversion sync
- Campaign source accuracy
Data integrity
- UTM & GCLID capture
- API health & hygiene
- Compliance & access control
From data to decisions.
Outcomes delivered by extending the CRM with unified attribution and orchestration — no rip-and-replace.
Prove value first, then scale.
We de-risk delivery with a short, single-source proof of concept before committing to full rollout.
Discovery
Audit the data source and finalize KPIs, funnel stages, and drill-down structure.
Proof of Concept
Build an executive attribution dashboard on one source, with channel, campaign, and funnel drill-down.
Executive Review
Review the PoC results and confirm whether to proceed with full-scale implementation.
SoW & Rollout
Finalize scope, timeline, and delivery plan for full implementation.
Start with a thirty-minute conversation.
No 50-page proposals. We'll tell you which level fits your situation, what a realistic engagement looks like, and what it would cost — in one direct meeting.